Evaluation Process

The results of our research show that a creating a new section for the Chronicle should be limited too no more than seven short articles per issue. We have evaluated the online newsletter and feel there is room for positive change. The immediate attention should be for launching this series of articles to observe reader audiences interests. If this operation becomes successful, as we assume, then later it can be an official part of the newsletter. Developing a realistic, affordable and multiyear schedule for implementing a change that increases reader subscriptions is the primary goal. The company has planned to continue a diagnostic, evolution and self improvement process year after year.

The following checklist includes Mission, Image and Case for support and Activities assessment areas:

Mission

• The mission is to have a purpose that supports the needs of the newsletter community.
• The mission fulfills the ones it serves.
• Who is actually being served?

Image

• Does the name of the organization mean something to the served constituency?
• What is the organization reputation?
• Is it respected?
• Has there been any history of bad influences?
• If so can they be corrected?

Case for support

• How convincing is the organization’s pitch to its users and its funders?
• How clearly are the financial needs of the organization outlined?
• Are contributors given a varied menu of giving opportunities?

Activities

• Is this section really needed and wanted?
• What section does the newsletter do best?
• Which do they do lest good?

These questions are relevant for the Philanthropy to form a diagnostic on the future of this project. This assessment process will be a formula for making necessary changes as the project progresses.{3}